Analysing the Russian market

We can assist you in analysing the Russian market and provide you with important and relevant information.

Do you need an overview of the Russian market, an assessment of your market opportunities or an analysis of specific sectors? Our service company DEinternational will examine your prospects in Russia for you, using target group-oriented market research and market analyses.

We analyse the current market situation in your relevant sectors to give you an overview of the market situation, market volumes, key influencing factors, and key players in Russia. We can also give you an outlook regarding further market prospects and projections.

Our services:

MODULE 1 – description of the market

  • Current macroeconomic data and economic development in Russia
  • The Russian market sector in question, specific challenges
  • General description of the market (current market situation, most important products, main industrial areas and regions of Russia, key import/export data, trends)
  • Most important trade fairs/specialist publications/online portals in the industry

MODULE 2 – competitors and prices

  • Key competitors on the Russian market
  • Short description of service portfolio and information on market share
  • Pricing and rates
  • Information on target audience/customers of individual competitors
  • Marketing activities and strategies

MODULE 3 – key potential customers

  • Potential foreign customers (manufacturers, retailers, chains and their sizes, brief profile, product range, turnover, national and regional representation in Russia)
  • Potential domestic customers (manufacturers, retailers, chains and their sizes, brief profile, product range, turnover, national and regional representation in Russia)
  • Companies from other potential sectors
  • Analysis of potential regional customers
  • Selection criteria of customers, including data on type of selection (tenders, etc.) and information on existing business relationships (contract duration, etc.)

MODULE 4 – market development perspective

  • Development forecasts for the next three to five years
  • Developing your market segment
  • Factors for market development

Approach

Research using internal and external company databases

Use of existing contacts in the sector

Use of company information from relevant trade associations, specialist journals and trade fairs

Existing market studies stated and used

Researching import regulations using Alfa Soft

Telephone interviews with existing market players, potential customers and organisations responsible for tendering in the relevant field